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Home antitrust probe
EU opens antitrust probe into Google’s advertising unit

EU opens antitrust probe into Google’s advertising unit

Posted By: Editorial Teamon: June 23, 2021In: MARKETING, NEWSNo Comments

The European Commission, the EU’s executive arm, opened a new investigation into Google on Tuesday to assess whether the tech giant has favored its own online display ad technology services, and therefore breached antitrust rules. “Google collects data to be used for targeted advertising purposes, it sells advertising space and also acts as an online advertising intermediary. […] Read more

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